ITB Berlin is the world's largest tourism trade fair that brings together tourism industry investors from around the world. It acts as a platform for networking, knowledge sharing and business opportunities. In this year's edition, ITB Berlin was held on 5 – 7 March 2024 and was located at Messe Berlin, Germany.
     ​​​​​​​​​The Sarawak Museum Department would like to express its highest appreciation and thanks to YB Dato Sri Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industries and Performing Arts Sarawak and the Sarawak Tourism Board for giving the opportunity to promote the Borneo Cultures Museum and experience the experience of participating in this world-class event.