A Case Study Of The Sarawak Cultural Village (Scv) Application: An Evaluation Of User Perception Of Scv Application


 

THE SARAWAK MUSEUM JOURNAL
VOL LXXXVI NO.107 DECEMBER 2023

 
 
Title : 
A Case Study of The Sarawak Cultural Village (SCV) Application: An Evaluation of User Perception of SCV Application

Author : 
Mohamad Shahfik Afendi Bin Abdul Ghani1, Syadiah Nor Binti Wan Shamsuddin, Normala Binti Rahim, Tenh Hock Kuan and Sudirman Bin Kiffli

Abstract:
In the wake of the post-Covid-19 challenges affecting tourism and education, this study delves into the growing importance of virtual museum applications as a means of cultural heritage learning. Focusing on the Sarawak Cultural Village (SCV) application, the research explores user perceptions, media availability, and demands related to virtual museums. Utilizing a case study approach involving Sarawakians at Universiti Malaysia Kelantan, the investigation evaluates their perception of the SCV application and provides recommendations for its enhancement. Notably, all responses indicate agreement with the significance of virtual museums for cultural heritage learning, with a minimum mean score of 3.95. The findings underscore the value of virtual museums in disseminating cultural heritage knowledge within the local context. The study recommends enriching the SCV application with multimedia elements, such as 3D models, animations, and videos, along with clear operational instructions. Furthermore, it suggests incorporating assessment features to reinforce learning. These recommendations are anchored in an established user experience model aiming to deliver a seamless user experience for local cultural heritage content, particularly within the “virtual tour” section in SCV.

DOI:
https://doi.org/10.61507/smj22-2023-SU56-03


How to cite:
Mohamad Shahfik Afendi et. all (2023).A Case Study of The Sarawak Cultural Village (SCV) Application: An Evaluation of User Perception of SCV Application. Sarawak Museum Journal, LXXXVI (107): 33-50 https://doi.org/10.61507/smj22-2023-SU56-03

References
  1. Abdul Ghani, M.S.A. & Wan Shamsuddin, S.N.B. (2020). A Systematic Literature Review: User Experience (UX) elements in digital application for virtual museum. International Journal of Advanced Trends in Computer Science and Engineering, 9(3), 2801–2807. https://doi.org/10.30534/ ijatcse/2020/49932020
  2. Al-Aidaroos, A.S.A. (2017). Conceptual Model For Usable Multi-Modal Mobile Assistance During Umrah. Universiti Utara Malaysia.
  3. Bachiller, C., Monzo, J.M. & Rey, B. (2023). Augmented and Virtual Reality To Enhance The Didactical Experience of Technological Heritage Museums. Applied Sciences (Switzerland), 13(6). https://doi. org/10.3390/app13063539
  4. Champion, E. (2016). Critical Gaming: Interactive History and Virtual Heritage. In Critical Gaming: Interactive History and Virtual Heritage. https://doi.org/10.4324/9781315574981
  5. Chandini Pendit, U., Zaibon, S.B. & Abu Bakar, J.A. (2016). Conceptual Model of Mobile Augmented Reality for Cultural Heritage Site Towards Enjoyable Informal Learning Aspect. Jurnal Teknologi, 77(29), 123–129. https://doi.org/10.11113/jt.v77.6847
  6. Chen, C.F. & Chen, F.S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions For Heritage Tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j. tourman.2009.02.008
  7. Clini, P., Ruggeri, L., Angeloni, R. & Sasso, M. (2018). Interactive Immersive Virtual Museum: Digital Documentation for Virtual Interaction. ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLII–2, 251–257. https://doi.org/10.5194/isprsarchives- XLII-2-251-2018
  8. Economou, M., Perry, S., Young, H., Katifori, A. & Roussou, M. (2017). Evaluation Framework and Guidelines (EMOTIVE). Storytelling for Cultural Heritage, 1–50. https://emotiveproject.eu/wp-content/ uploads/2018/11/EMOTIVE_D9.1_Evaluation_Framework_Guidelines_v1.0.pdf
  9. Elfarargy, M. & Rizq, A. (2018). VirMuF: The Virtual Museum Framework. Scalable Computing: Practice and Experience, 19(2), 175–180. https://doi.org/10.12694/scpe.v19i2.1349
  10. Harun, N. Z., Mohd Ariffin, N.A. & Abdullah, F. (2017). Changes and Threats in The Preservation of The Traditional Malay Landscape. Planning Malaysia, 15(4), 69–78. https://doi.org/10.21837/pmjournal. v15.i4.318
  11. Ibrahim, N. & Ali, N.M. (2018). A Conceptual Framework for Designing Virtual Heritage Environment for Cultural Learning. Journal on Computing and Cultural Heritage, 11(2), 1–27. https://doi. org/10.1145/3117801
  12. Ismaeel, D.A. & Al-Abdullatif, A.M. (2016). The Impact of An Interactive Virtual Museum on Students’ Attitudes Toward Cultural Heritage Education in The Region of Al Hassa, Saudi Arabia. International Journal of Emerging Technologies in Learning (IJET), 11(04), 32. https://doi.org/10.3991/ijet. v11i04.5300
  13. Karadimas, D., Somakos, L., Bakalbasis, D., Prassas, A., Adamopoulou, K. & Karadimas, G. (2019). Current and Potential Applications of AR/VR Technologies in Cultural Heritage. “INCEPTION Virtual Museum HAMH: A Use Case on BIM and AR/VR Modelling for The Historical Archive Museum of Hydra Greece.” Communications in Computer and Information Science. https://doi.org/10.1007/978-3- 030-12960-6_25
  14. Kaushal, V. & Srivastava, S. (2021). Hospitality and Tourism Industry Amid COVID-19 Pandemic: Perspectives On Challenges and Learnings from India. International Journal of Hospitality Management, 92(May 2020), 102707. https://doi.org/10.1016/j.ijhm.2020.102707
  15. Konstantakis, M. & Caridakis, G. (2020). Adding Culture to UX: UX Research Methodologies and Applications in Cultural Heritage. Journal on Computing and Cultural Heritage, 13(1), 1–18. https:// doi.org/10.1145/3354002
  16. Kuliga, S.F., Thrash, T., Dalton, R. C. & Hölscher, C. (2015). Computers, Environment and Urban Systems Virtual Reality As An Empirical Eesearch Tool — Exploring User Experience in A Real Building and A Corresponding Virtual Model. CEUS, 54, 363–375. https://doi.org/10.1016/j. compenvurbsys.2015.09.006
  17. Othman, M.K., Nogoibaeva, A., Leong, L.S. & Barawi, M.H. (2022). Usability Evaluation of A Virtual Reality Smartphone App for A Living Museum. Universal Access in the Information Society, 21(4), 995– 1012. https://doi.org/10.1007/s10209-021-00820-4
  18. Paquin, M.G. (2016). The Virtual Museum of Canada’s Learning Objects : Why Do French Canadian Teachers and Their Students Use Them So Little ? Museum Management and Curatorship, March. https://doi.org/10.1080/09647775.2015.1008739
  19. Pendit, U.C., Zaibon, S.B. & Abu Bakar, J.A. (2018). Conceptual Model of Mobile Augmented Reality for Cultural Heritage. In Encyclopedia of Computer Graphics and Games (pp. 1–13). Springer International Publishing. https://doi.org/10.1007/978-3-319-08234-9_79-1
  20. Pietroni, E., Pagano, A., Amadei, M. & Galiffa, F. (2016). Livia’s Villa Reloaded Virtual Reality Museum: User Experience Evaluation. ICERI2016 Proceedings, 349–359. https://doi.org/10.21125/ iceri.2016.1083
  21. Pietroni, E., Pagano, A. & Fanini, B. (2018). User Experience Designer and Software Developer at The Mirror: Assessing Sensory Immersion and Emotional Involvement in Virtual Museums. Studies in Digital Heritage, 13–41. https://doi.org/10.14434/sdh.v2i1.24634
  22. Pokhrel, S. & Chhetri, R. (2021). A Literature Review on Impact of COVID-19 Pandemic on Teaching and Learning. Higher Education for the Future, 8(1), 133–141. https://doi. org/10.1177/2347631120983481
  23. Povroznik, N. (2018). Virtual Museums and Cultural Heritage: Challenges and Solutions. CEUR Workshop Proceedings, 2084(November), 394–402.
  24. Rahim, N., Tengku Wook, T.S.M. & Mat Zin, N.A. (2018). Analysis on User Interaction in Virtual Heritage: Virtual Museum Environment. Indian Journal of Science and Technology. https://doi.org/10.17485/ ijst/2017/v10i48/120775
  25. Rusu, C., Rusu, V.Z., Mu, P., Rusu, V., Roncagliolo, S. & Qui, D. (2017). On User Experience in Virtual Museum. Social Computing and Social Media. Human Behavior, 10282(1), 127–136. https://doi. org/10.1007/978-3-319-58559-8
  26. Skamantzari, M. & Georgopoulos, A. (2016). 3D Visualization for Virtual Museum Development. ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLI-B5, 961–968. https://doi.org/10.5194/isprsarchives-XLI-B5-961-2016
  27. Styliani, S., Fotis, L., Kostas, K. & Petros, P. (2009). Virtual Museums, A Survey and Some Issues for Consideration. Journal of Cultural Heritage, 10(4), 520–528. https://doi.org/10.1016/j. culher.2009.03.003
  28. Szabo, V., Lacedelli, S.Z. & Pompanin, G. (2017). From Landscape to Cities : A Participatory Approach to the Creation of Digital Cultural Heritage. International Information & Library Review, 49(2), 115–123. https://doi.org/10.1080/10572317.2017.1314141
  29. Vermeeren, A.P.O.S., Roto, V. & Väänänen, K. (2016). Design-inclusive UX Research: Design As A Part of Doing User Experience Research. Behaviour & Information Technology, 35(February), 21–37. https://doi.org/10.1080/0144929X.2015.1081292
  30. Wei, O.C., Majid, Z., Setan, H., Ariff, M.F.M., Idris, K.M., Darwin, N., Yusoff, A.R. & Zainuddin, K. (2019). Threedimensional Recording and Photorealistic Model Reconstruction for Virtual Museum Application – An Experience in Malaysia. ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLII-2/W9, 763–771. https://doi.org/10.5194/isprs-archives-XLII- 2-W9-763-2019
  31. Wu, H., Luo, W., Pan, N., Nan, S., Deng, Y. & Fu, S. (2019). Understanding Freehand Gestures: A Study of Freehand Gestural Interaction for Immersive VR Shopping Applications. Human-Centric Computing and Information Sciences. https://doi.org/10.1186/s13673-019-0204-7
  32. Yahya, I. (1997). Museum Learning, The Museum Visitor, The Museum Visit. PQDT - UK & Ireland, June 1997, 338.

 

 

 
 

Copyright © 2021 Sarawak Museum Department
Last Updated On 20 Nov 2024

Operating Hours (Main Office)

Monday - Thursday
8.00am to 1.00pm & 2.00pm to 5.00pm

Friday
8.00am to 11.45pm & 2.00pm to 5.00pm

Saturday, Sunday, Public Holiday
Counter Closed
image Polls
image Announcement